APPLE at it again world awaits Apple's iWatch or iWhatever

What will be Apple's next revolutionary product?

October 23, 2001, Steve Jobs introduced the iPod. "With iPod, Apple has invented a whole new category of digital music player that lets you put your entire music collection in your pocket and listen to it wherever you go," he said. "With iPod, listening to music will never be the same again."

January 9, 2007, the iPhone made its debut. "iPhone is a revolutionary and magical product that is literally five years ahead of any other mobile phone," Jobs said. "We are all born with the ultimate pointing device -- our fingers -- and iPhone uses them to create the most revolutionary user interface since the mouse."

January 27, 2010, the first iPad was shown to the world. "iPad is our most advanced technology in a magical and revolutionary device at an unbelievable price," Jobs stated. "iPad creates and defines an entirely new category of devices that will connect users with their apps and content in a much more intimate, intuitive, and fun way than ever before."

October 23, 2013, Apple unveiled the iWatch. "iWatch is a revolutionary and magical product that is literally five years ahead of any other wearable device," Tim Cook said. "iWatch creates and defines an entirely new category of devices that will connect users with their apps and content in a much more intimate, intuitive, and fun way than ever before."

The iWatch, of course, has yet to be born. It remains shrouded in mystery, with daily rumors about its specs and reports that it will be unveiled within this year. Whether it's the iWatch, iTV, iGlass or some other product, Apple watchers are expecting another major hit that Cook could hyberbolize as magical, revolutionary, and defining a new category.

Following Apple's tradition of trying to surprise the world with its latest innovations, Cook isn't giving any clues as to what is the next product from Apple that you won't be able to live without. "Obviously we're looking at new categories, but we're not talking about that," he said at the company's annual shareholder meeting last month.